Learn the Most Useful Details About Panda and Penguin Updates

As a webmaster or web marketer, is it important to know what Google Panda and Penguin updates are about? Without a doubt in mind, the answer is yes; these two are the most critical updates in the past 2 years; they affected a total of almost 15% of the existing websites, making them drop or get higher results in SERP. Panda and Penguin updates made many SEO marketers to rethink their strategies of optimization, in such way that they would correspond to the new Google algorithm, and the sites they optimize will grow in SERP instead of dropping. Even if your website wasn't affected by any of the updates, it is still vital to know and learn what Panda and Google Penguin updates are, and how they could affect your website. Most importantly you must learn how to protect from the negative effects of these two updates.

Firstly, a webmaster must find out what update interfered with his website, and in order to do so, he/she must gather data and analyze it. The main way of finding out what update hit your website is to look at the date when the website had traffic losses. Critical Panda updates happened on 24th January 2011, 11th April 2011, 18th November 2011 and 19th April 2012. If your website or blog had traffic losses in one of these dates or close to them, then you know you were hit by the update. What Google Panda update does is lowering the SERP power of the websites with thin content. On one hand, this was great for removing content (the original name of the update was FARMER).

On the other hand, some websites which had thin content which was either small in size or stuffed with keywords were also hit completely, even if only one or two pages were falling under the Panda requirements. In order to escape the Panda Update punishment, make sure you deliver information-rich content, and avoid keyword stuffing at all cost.

The Google Penguin on the other hand, placed a hard hit in websites which were optimized using black-hat SEO techniques like keyword stuffing and web spamming. Moreover, websites that were considered as a violation to the quality guidelines of Google were also decreased in rankings. Other elements that can cause a website to be penalized by Panda update are excessive comments on external sites with the same anchor text (exact-match); the same principle is available for using the same anchor text when publishing articles to article directories. Furthermore, in order to avoid the hits by Panda update, it is required to completely stop posting the website in website directories or buying exact-match domains.

In order to avoid negative effects in SERP caused by either the Google Panda or Penguin update, your website should avoid thin content pages, no website directory insertions, avoidance of exact-match anchor text usage.

The New SEO - Life After Panda and Penguin   Link Earning: Directly Earn Links With Great Content   Website Optimization Is Vitally Important To Get Search Engine Visitors   

The Secret Behind Optimizing Against Google Panda and Penguin

In order to provide profit, any business must be optimized to function well in the smallest amount of time possible, using the least quantity of resources available. Even though it might not seem so, there is no difference when it comes to optimization, between an online business and a regular real-life business. Optimize it just right and you will benefit from a higher rate of success and better results. Over-optimize it and you will face, at some point, a collapse and everything might be ruined, requiring extra-work to rebuild it.

The Google Panda and Penguin updates are showing just this argument on how over-optimizing can be painful for the website's success on the Internet. Since the two updates were launched, SEO specialists are constantly looking for ways to modify and improve their SEO tactics and techniques in order to be in conformity with the requirements of Google, but in the same time to get as many visitors and clients as possible.

Take a look at some of the most important advices to follow when it comes to optimizing a website or blog against the penalties of Google Panda or Penguin updates. Firstly, check the quality of your content. Run a deep search throughout all the posts, not only the recent ones. Check the content and go to the next step by removing the low-quality content that could attract your website into the danger zone. Next, run an analysis of the website and conclude which pages are low optimized. You can now do two things: either stop the crawlers from indexing it, or optimize it in such way that it will rise to the required quality standard.

Duplicate content has no future in Google SERP (Search Engine Result Pages), so there is no point in using or keeping duplicated content in your website. Remove the duplicate content at once to optimize against one more threat of the Panda and Penguin updates. Plagiarism is hated by anyone, and also by Google; that is why it is mandatory to do not use copied content, and if you did so, to make sure you remove that content at once. Once the Google bots detected plagiarism on your website, the domain will drop so much in SERP that it will require a great deal of work to take it back up.

Do not over optimize! Use less keyword-stuffed anchor texts for links, and also check the quality of the backlinks. It is more suitable to have less high-quality backlinks than more low-quality ones.

Finally, start building up content of high quality; the amount of information that readers can extract from your content is critical in the "eyes" of Google. Write your content as you want people to read it, and not robots.

The New SEO - Life After Panda and Penguin   Link Earning: Directly Earn Links With Great Content   Website Optimization Is Vitally Important To Get Search Engine Visitors