As a webmaster or web marketer, is it important to know what Google Panda and Penguin updates are about? Without a doubt in mind, the answer is yes; these two are the most critical updates in the past 2 years; they affected a total of almost 15% of the existing websites, making them drop or get higher results in SERP. Panda and Penguin updates made many SEO marketers to rethink their strategies of optimization, in such way that they would correspond to the new Google algorithm, and the sites they optimize will grow in SERP instead of dropping. Even if your website wasn't affected by any of the updates, it is still vital to know and learn what Panda and Google Penguin updates are, and how they could affect your website. Most importantly you must learn how to protect from the negative effects of these two updates.
Firstly, a webmaster must find out what update interfered with his website, and in order to do so, he/she must gather data and analyze it. The main way of finding out what update hit your website is to look at the date when the website had traffic losses. Critical Panda updates happened on 24th January 2011, 11th April 2011, 18th November 2011 and 19th April 2012. If your website or blog had traffic losses in one of these dates or close to them, then you know you were hit by the update. What Google Panda update does is lowering the SERP power of the websites with thin content. On one hand, this was great for removing content (the original name of the update was FARMER).
On the other hand, some websites which had thin content which was either small in size or stuffed with keywords were also hit completely, even if only one or two pages were falling under the Panda requirements. In order to escape the Panda Update punishment, make sure you deliver information-rich content, and avoid keyword stuffing at all cost.
The Google Penguin on the other hand, placed a hard hit in websites which were optimized using black-hat SEO techniques like keyword stuffing and web spamming. Moreover, websites that were considered as a violation to the quality guidelines of Google were also decreased in rankings. Other elements that can cause a website to be penalized by Panda update are excessive comments on external sites with the same anchor text (exact-match); the same principle is available for using the same anchor text when publishing articles to article directories. Furthermore, in order to avoid the hits by Panda update, it is required to completely stop posting the website in website directories or buying exact-match domains.
In order to avoid negative effects in SERP caused by either the Google Panda or Penguin update, your website should avoid thin content pages, no website directory insertions, avoidance of exact-match anchor text usage.
The New SEO - Life After Panda and Penguin Link Earning: Directly Earn Links With Great Content Website Optimization Is Vitally Important To Get Search Engine Visitors
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