In order to provide profit, any business must be optimized to function well in the smallest amount of time possible, using the least quantity of resources available. Even though it might not seem so, there is no difference when it comes to optimization, between an online business and a regular real-life business. Optimize it just right and you will benefit from a higher rate of success and better results. Over-optimize it and you will face, at some point, a collapse and everything might be ruined, requiring extra-work to rebuild it.
The Google Panda and Penguin updates are showing just this argument on how over-optimizing can be painful for the website's success on the Internet. Since the two updates were launched, SEO specialists are constantly looking for ways to modify and improve their SEO tactics and techniques in order to be in conformity with the requirements of Google, but in the same time to get as many visitors and clients as possible.
Take a look at some of the most important advices to follow when it comes to optimizing a website or blog against the penalties of Google Panda or Penguin updates. Firstly, check the quality of your content. Run a deep search throughout all the posts, not only the recent ones. Check the content and go to the next step by removing the low-quality content that could attract your website into the danger zone. Next, run an analysis of the website and conclude which pages are low optimized. You can now do two things: either stop the crawlers from indexing it, or optimize it in such way that it will rise to the required quality standard.
Duplicate content has no future in Google SERP (Search Engine Result Pages), so there is no point in using or keeping duplicated content in your website. Remove the duplicate content at once to optimize against one more threat of the Panda and Penguin updates. Plagiarism is hated by anyone, and also by Google; that is why it is mandatory to do not use copied content, and if you did so, to make sure you remove that content at once. Once the Google bots detected plagiarism on your website, the domain will drop so much in SERP that it will require a great deal of work to take it back up.
Do not over optimize! Use less keyword-stuffed anchor texts for links, and also check the quality of the backlinks. It is more suitable to have less high-quality backlinks than more low-quality ones.
Finally, start building up content of high quality; the amount of information that readers can extract from your content is critical in the "eyes" of Google. Write your content as you want people to read it, and not robots.
The New SEO - Life After Panda and Penguin Link Earning: Directly Earn Links With Great Content Website Optimization Is Vitally Important To Get Search Engine Visitors
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